For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. L’Oreal Professional houses many salon products also including the Kerastase Paris, Redken, Matrix, and Pureology brands.
Since 2001, Pureology has redefined hair care with 100% vegan formulas, zerosulfate®color care, and concentrated formulas. With beauty and integrity in mind, Pureology aims to create high performance formulas without compromising our planet and the animals among it. Color care without compromise = the POWER OF PUREOLOGY.
Since 1960, Redken has been a leader in professional hair care, combining the power of science with salon expertise to create innovative products for every hair type and concern. From strengthening damaged hair to protecting vibrant color, Redken's high-performance formulas are trusted by stylists worldwide to deliver healthy, beautiful, and long-lasting results.
Inspired by the Japanese philosophy of effortless beauty, Shibui creates clean, high-performance hair care designed to restore balance, strength, and shine. Featuring thoughtfully selected ingredients and advanced technology, Shibui's formulas nourish the hair while supporting long-term hair health, leaving every strand looking naturally beautiful and revitalized.
Founded in 1922, Keune is a family-owned professional hair care brand known for combining scientific innovation with exceptional quality. Developed in the Netherlands, Keune's salon-grade products are formulated to nourish, protect, and enhance every hair type while delivering reliable performance that both stylists and clients can trust.
